The Art of Strengths Coaching

D is for Design, Development and Delivery


People can use their strengths in many ways. Human beings are natural designers. So some people use their talents to go through the process of design, development and delivery.

Where does this happen for you? Looking back on your life, think of a time when you went through these stages.

You may have started by designing something in your head. It may have been an article, a garden, a renovation, a lesson or whatever.

Moving onwards, you developed the idea by working on the material and making improvements. Putting the finishing touches, you then delivered the goods.

What were the stages you went through from start to finish? What was your design process? How can you follow these principles in the future? Try completing the following exercise.




Let’s explore the three stages in this creative journey.


What would you love to design in the future? You may want to create a kitchen, house, garden, computer programme, learning environment, training workshop, article or whatever.

Design is a fulfilling activity. You feel in control and able to create a new ‘world’ – which is what human beings love.

“Great design is often simple, satisfying and successful,” we are told. It is simple, but in a profound way. It is satisfying on many levels. For example, it may be easy to use and also aesthetically pleasing. It is also successful.

Great design does what it sets out to do. It works.

Try tackling the exercise on this theme. First, describe something you would like to design, develop and deliver in the future. Second, describe the benefits of doing this for yourself and perhaps also for other people.



What is your pattern for developing an idea? Development frequently involves doing some hands-on work. Testing the idea in practice, you may aim:

To build on what works.

To find solutions in other areas.

To keep going until it works successfully.

How do you follow this path in your own way? Do you test the idea alone, with colleagues or with customers?

How do you identify: a) The things that are working; b) The things that can be better and how? How do you then retest the idea until it nears fruition?

Try tackling the exercise on this theme. Imagine that you have settled on something you want to design in the future.

How can you move from the design to development stage? What would this look like in practice? Try completing the following sentence.



How can translate your design into a finished product? Everybody has a successful pattern of finishing. So it is good to follow the route that works for you.

Looking back on your life, what is your pattern for finishing things successfully? Maybe it was the project you considered at the start of this article; maybe it was something else. What did you do right then? How can you follow these principles in the future?

“My pattern is fairly simple,” said one person. “First, I focus on something I feel passionately about and translate this into a specific project.

“Second, I gather information, finalise the design and gather the necessary resources.

“Third, I set aside time to do the project. It is to create blocks of time where I can concentrate to 100%. Sometimes this means the work is spread over several months.

“Establishing a positive working rhythm, I enjoy the process as much as reaching the goal. Then, one day, the fruit falls from the tree.

“Everything falls into place and the project is completed. Sounds odd, but that is the way it goes. Then it is on to the next project.”

You will have your own pattern for finishing things successfully. Bearing this in mind, consider how you can complete the specific design project that you want finish.

People enjoy going through the process of design, development and delivery.



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